WICE, Duchman Family Winery team up for COTA’s 2026 F1 VIP experience

WICE and Duchman Family Winery are partnering on a VIP dessert and hospitality experience for the 2026 Formula 1 MSC Cruises United States Grand Prix at Circuit of The Americas in Austin, Texas, set for Oct. 23-25, 2026. The collaboration expands WICE’s Texas Collection and spotlights Texas-grown ingredients, regional winemaking and local hospitality on one of Austin’s biggest international stages.

Why it matters: - The partnership puts two Texas brands in front of Formula 1 fans from Texas and around the world. - The VIP offering ties local products and regional winemaking to one of Austin’s highest-profile events. - The deal also extends WICE’s Texas Collection, which helps the brand build around Texas wineries and vineyards.

What happened: - WICE and Duchman Family Winery are collaborating on a VIP guest experience at the 2026 Formula 1 MSC Cruises United States Grand Prix. - The race weekend is scheduled for Oct. 23-25, 2026, at Circuit of The Americas in Austin. - Circuit of The Americas selected WICE to provide an elevated dessert experience for VIP guests. - The experience will include WICE wine ice cream made in collaboration with Duchman Family Winery. - The VIP offering will also include an expanded selection of food and beverages.

The details: - WICE’s Texas Collection is a series of wine ice cream flavors created with regional wineries. - The collection highlights Texas-grown fruit and the creativity of the state’s wine industry. - Duchman Family Winery was founded in 2004 by Drs. Lisa and Stan Duchman. - Duchman Family Winery produces wines from Texas-grown fruit. - Much of Duchman Family Winery’s production comes from the Texas High Plains American Viticultural Area. - The winery focuses on quality, sustainability and winemaking suited to the Texas climate. - WICE is a premium wine ice cream brand developed with The Austin Winery. - WICE’s frozen desserts are designed to celebrate Texas wine, local agriculture and regional collaboration. - Duchman Family Winery is located in Driftwood, Texas. - More information about VIP hospitality experiences and ticket availability is available through Circuit of The Americas. - Duchman Family Winery’s website is the winery’s site.

Between the lines: - The partnership gives both brands a way to turn Texas-made products into a hospitality story, not just a menu item. - WICE is using the event to strengthen its positioning around regional collaborations. - Duchman Family Winery gets exposure at an international sports event that can introduce Texas wine to a broader audience.

What's next: - VIP hospitality experiences will roll out during race weekend in October 2026. - WICE and Duchman Family Winery will use the event to showcase Texas ingredients and products to attendees. - Ticket and hospitality details remain available ahead of the race through Circuit of The Americas.

The bottom line: - This is a Texas-focused brand partnership built to capitalize on one of Austin’s biggest global events, with local wine and dessert as the hook.